BackgroundIn November 2008 the Area Tourism Partnership, together with ADGAP, was successful in securing funding from the Dumfries and Galloway Council towards a feasibility study into the formation of a Destination Management Organisation (DMO) for the region. The project group appointed Destination Development specialists, the Stevens View Partnership to conduct the study. The Stevens View PartnershipWidely recognised for pioneering the destination management concept in the UK, the Stevens View Partnership comprises leading international tourism consultant, Professor Terry Stevens, and strategic marketing and tourism consultancy View Marketing headed up by founder and managing director Yvonne Crook. In Scotland, the Stevens View Partnership implemented the strategy for the country's first DMO for Aviemore and the Cairngorms, before going on to do the same for Loch Ness and Arran. Its DMO model has been endorsed by the UN World Tourism
Organisation and the World Economic Forum while the esteemed Partnership has advised on both destination development and the role, responsibility and funding of DMOs in several European countries including Denmark, Northern Ireland and Slovenia. The results of this feasibility study were announced at a conference on 21st May 2009. Click here to find out more...... |
